Due to the COVID-19 pandemic and the social distancing policies that are being instituted throughout the nation and world, clients will need to adjust their marketing strategies to make greater use of digital communication mediums.
We can expect that consumers will be spending large amounts of time isolated at home in the coming weeks and evidence has already shown those consumers to be markedly increasing their use of social media and the internet.
Some key points regarding how social distancing policies will effect traditional communication channels:
42 million Americans, and likely more than that, will be working from home.
Social media has spiked to historic levels as the crisis continues to unfold.
As face-to-face events are cancelled, traditional interactions are limited, and more people go on their phones, tablets, and computers for social interaction, digital media advertising should become an even more essential part of your marketing and communications plan.
Now is an ideal time to:
Provide, non-partisan and informative content
Provide links to important local resources
Educate on best practices for staying healthy and other COVID-19 related updates.
Digital media advertising has been, and remains, the most cost-effective and efficient method for communicating with your audience. In the face of mandatory quarantine and lock-down protocols, using social media to reach those individuals has never been more timely or relevant.
Please contact us at info@CoattailDigital.com or by phone at 773-554-6052 if you’d like to discuss options for your business or campaign.
For additional information on the epidemic and best practices for remaining healthy, please visit the Centers for Disease Control and Prevention’s website.