Areas of Expertise
Please read about some of the services that Coattail Digital Media offers as your one-stop shop for everything digital.
Web Design & management
We build your website to your specifications, providing you with optimal functionality to achieve your organizational goals. Elements of design include SEO, analytics & inbound marketing marketing integration, and content development. Our web designs are extremely modular to suit your needs. We then continue to update and manage the site once it is launched. Or we can train your internal staff on how to operate the site successfully.
Graphic design & content creation
We create innovative, high-quality, & captivating digital content that will effectively communicate your message, while drawing in new followers. We tailor ads based on a voter/consumer’s specific qualities & build on messages these individuals are already receiving. We focus on quality, not quantity; content must provide value to followers.
Active Communication
Daily communication between campaign leadership and specialists on press,research, voter contact, data, analytics, policy, crisis management, etc. to make sure that everyone is on the same page.
Social Media management
The build-up or takeover of your existing social media platforms. We will upgrade the appearance of your social media platforms and provide administration of them so you can focus on day-to-day real world operations. We focus on quality content over quantity. Viewers & voters prefer content they can identify with. We help you determine what that content is, & then we manufacture it.
Email marketing
Stage an aggressive campaign to collect email addresses from your fans & followers. We will shepherd the data collected from your website & social media, compiling it into actionable lists, & use this information to run mass or hyper-specific email marketing campaigns, depending upon your goals.
Community Engagement
We will share your opinions and positions on issues by engaging the public, starting conversations, & building grassroots and grass tops support. Your goal is to interact with the community & we will provide the tools and channels with which to do so. Our team offers 24/7 monitoring of your digital media so you don’t have to worry about being a moderator.
targeted digital advertising
Utilizing the best available data sets, which we will obtain & maintain, we use features provided by digital advertising platforms (e.g. Google, Facebook, Instagram, etc.) to upload hyper-specific lists of voters, consumers, etc. for precise delivery of your message. Or we can use geofencing techniques to saturate specific areas with your message. Whatever the target is, we will reach your audience.
strategy & message development
Coattail Digital Media will utilize our network of both personal & digital connections to keep you informed as to the conditions of your political campaign or industry so your message can stay relevant and timely. We will research market conditions & popular trends to stay ahead of the curve on communications.
Print Design
Coattail Digital Media will help you stay consistent, clean, & professional in your communications with design help on mail or other printed materials. A consistent brand & message across all mediums is imperative for building strong brand ID. We will design your printed materials or provide feedback to make sure that your message & its presentation are uniform.